Comparison of planned spending in 2016 vs. 2017 - overall as well as by generational cohorts.
The overall spend will increase 21.5 percent year-on-year since GenX will spend significantly more even as Baby Boomers reduce their spend.

Shopper Purchase Curve plots the most probable point of purchase based on aggregate data. This year we see forward shift in purchase timelines implying “last-minute shoppers” will be less this year.

Our proprietary methodology to simulate a consumer’s journey across different retail formats for a given product category.

WNS DecisionPoint's proprietary Shopping Inhibitor Index helps identify the degree of influence.