Customer Decision Tree Visualization | Electronics

orDer of preference

  • Online, E-Commerce
    (e.g. Amazon)

  • In-store, Electronics
    retail (e.g. Best Buy)

  • Online, Big-Box
    (e.g. Wal-Mart)

  • Online, Electronics
    retail (e.g. Best Buy)

  • Online, Electronics
    retail (e.g. Best Buy)

  • In-store, Electronics
    retail (e.g. Best Buy)

  1. Order of preference: (a). Online at E-Commerce Website, 36.7 % probability. (b).In-store at electronics retailer, 18.1 % probability
  2. 28 out 100 consumers, who visit a Electronics retailer in-store then shop online at the given retailer to look for more options.
  3. The exceedingly high preference for online channels will drive higher margin pressure for electronics retailers