Customer Decision Tree Visualization | Home Decor

orDer of preference

  • In-store, Home Improvement
    & Furnishing (e.g. Home Depot)

  • Online, E-Commerce
    (e.g. Amazon)

  1. Preference for formats is highly fragmented for home decor category
  2. 18 out of 100 individual visit a store of a home improvement retailer,
    i.e.Home Depot
  3. 16 out of 100 individuals go online at an e-commerce website,i.e. Amazon